top of page

Bridging Cultures and Generations with Over a Billion Views in Visual Storytelling

Gerard Victor stands as a creative powerhouse in the international landscape of music video directing, with a career deeply rooted in his rich Filipino-American heritage from Detroit, Michigan. His work has spanned the globe, from the vibrant streets of Dubai to the picturesque landscapes of Cape Verde, Colombia, and the Dominican Republic. His collaborations with a plethora of A-list artists, including the likes of Lil Baby, Chris Brown, Yo Gotti, G-Eazy, Lil Baby, French Montana, Wiz Khalifa, Kevin Gates, A Boogie, Conway the Machine, Joey BadA$$, NLE Choppa, DD Osama, and Ashanti, highlight his versatility and broad appeal.


With a background that encompasses photography and graphic design, Gerard's acute attention to composition and detail has been a defining element of his work. This distinctive approach has culminated in a staggering portfolio of over 1000 music videos directed, amassing over 1 billion views worldwide. A notable chapter in his career was his 7-year collaboration with rapper Fabolous, from 2013 until 2020, where he served as the creative force behind more than 22 music videos, defining the visual landscape of one of hip hop's most enduring figures. This period exemplifies his ability to not only craft compelling visual narratives but also to build lasting creative partnerships. His directorial work on Sexyy Red's "Skee Yee," which Rolling Stone named the #1 rap record of the year in 2023, further underscores his talent for capturing the cultural zeitgeist. Gerard Victor's legacy as a visionary director and creative powerhouse, with a career that bridges continents, cultures, and generations, continues to leave an indelible mark on the visual and musical arts.

Screenshot 2024-04-03 at 2_edited.jpg



Screenshot 2024-04-04 at 12.17.57 PM.png
bottom of page